General Session Communicating the Value of GIS in Your Organization: How to Measure Return on Investment

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DESCRIPTION

Understanding, documenting, and communicating the value GIS brings to your organization can be critical to your success. First, presenting the return on investment (ROI) from your programs’ and projects helps celebrate the success of the departments using GIS. This process oftentimes stimulates ideas across an organization as to the uses of spatial thinking and GIS technology. Secondly, it reinforces the investment in technology, people, and equipment to improve services. Quantified ROI is good to have on hand during budgeting periods, too. Finally, measuring the real benefits of GIS can act as an accountability tool for yourself. It provides a self-check as to whether your program is in sync with or meeting organizational goals. This session will seek to provide guidance on documenting and reporting the business value of GIS.

Topics will include:

  • Measuring the Benefits of GIS
  • Calculation methods
  • Examples of success
  • Techniques for communicating success

PRESENTER(S)

Adam Carnow is a Community Evangelist at Esri, the global market leader in Geographic Information Systems (GIS). He is a keynote speaker, thought leader and technology evangelist, helping organizations get the most out of their GIS investment, and make a difference in their communities. He inspires customers to maximize their return on investment in the ArcGIS platform. He works closely with the Esri teams and Partners to assure customer success. He helps these organizations use the ArcGIS platform to transform from mapmakers into solution providers, through the application of location intelligence, to deliver spatial insight. He strives to assist customers in creating and reaching their vision, and gaining professional recognition for their efforts, like awards, presentations, articles and videos.

Mr. Carnow has over 25 years of experience as a GIS practitioner in the public and private sectors, as well as academia. He holds a BA in Geography, and a MA in Urban and Regional Planning from the University of Florida, and has achieved certification as an Urban Planner (AICP) and GIS Professional (GISP).

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